Charities & non-profits
Awareness is only useful if it turns into donations. We run fundraising campaigns with donation tracking, so you can see exactly what each pound of marketing raised.
Charities pay up to £54 a click on appeal searches, so every pound has to be accounted for. We run fundraising campaigns with donation tracking from the first click to the gift, so trustees can see exactly what each pound of marketing raised.
Search demand
Real monthly search volumes and the most competitors are prepared to pay for a single click, straight from Google Keyword Planner. This is the demand we build your campaigns around.
Every pound is scrutinised, and the cause has to do the persuading.
Trustees and donors expect proof that marketing spend raised more than it cost.
Ramadan, Christmas and emergencies drive giving. Timing matters.
Eligible charities can get up to $10,000 a month of Google search ads through Ad Grants.
Clear registration, impact reporting and honest messaging protect the brand.
Appeals and long-term giving need different approaches.
Emergency, seasonal and project appeals where timing and urgency drive giving.
Charities growing monthly donors, sponsorships and long-term supporters.
Donors want to know their money gets there. Trustees want to know the marketing was worth it.
So your registration, impact and transparency are front and centre, and every campaign reports what it raised. We follow the Code of Fundraising Practice and make Gift Aid easy to claim.
Paid social and search appeals with clear asks and landing pages.
Tracking from the first click to the completed donation.
Application, setup and management for eligible charities.
Pages for your causes and services that rank and convert.
Fast, simple donation journeys with Gift Aid built in.
Monthly reports showing what was spent and what was raised.
Case study
One Nation is a UK charity that needed to turn awareness into measurable donations. Our fundraising campaign generated tens of thousands in tracked donations, with SEO monitored and maintained alongside it.
See all case studiesMore answers on our FAQs page.
Yes. We track donations from the first click to the completed gift and report it monthly.
A Google programme giving eligible charities up to $10,000 a month of search ads. We can apply, set up and manage it.
Yes, and we keep messaging and data handling in line with it and with GDPR.
Yes. We plan campaigns around key giving dates and emergencies.
Yes, with fast checkout and Gift Aid built in.
Often, if it's tracked. Start with Ad Grants if you're eligible, then test paid social with a clear target.
Talk to Redrock Digital
Tell us a little about your business and we'll come back within one working day, usually to book a 20-minute call. No pressure, no jargon, and an honest answer on whether we can help.
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