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Paid social advertising
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Paid social advertising

Paid social advertising

Paid social ads that generate leads, not just likes

Paid social reaches people who aren't searching yet. We run lead-generation, awareness and retargeting campaigns on Meta and LinkedIn, with creative built for your buyer, and measure them on enquiries.

Meta ads, LinkedIn ads, Lead forms, Retargeting, Creative testing
Get your free auditSee what's included

Why boosted posts don't bring in work

Social platforms reward spend. Without the right offer, audience and tracking, that spend disappears.

No offer worth acting on

A nice photo and a request to get in touch gives nobody a reason to stop scrolling and fill in a form.

The wrong audience

Boosting a post reaches people who already follow you, not the buyers you haven't met yet.

Leads with nowhere to go

Without a follow-up route, leads go cold before anyone calls them back.

Judged on likes

Reach and engagement look good in a report. Cost per lead and lead quality are what pay the bills.

The service

What's included

Campaigns, creative and tracking, run and reported every month.

  • Campaign strategy, audiences and lookalikes
  • Lead forms and landing pages built for the offer
  • 2 to 3 offer concepts tested, with a reserve ready to rotate in
  • Ad creative: static, carousel and short video
  • Meta Pixel and Conversions API set up and checked
  • Retargeting for people who engaged but didn't enquire
  • Monthly report on leads, cost per lead and lead quality

Our promise, and how we deliver it

New leads every month

Offer-led campaigns put a clear reason to enquire in front of the right buyers, with concepts tested and rotated.

Reach people like your best customers

Custom audiences and lookalikes find people who look like the customers you already have.

Cost per lead that falls over time

Budget moves to the ads and audiences with the lowest cost per lead, and you see it month on month.

Is it right for your business?

Who it's for

  • A business with a strong offer and no system to put it in front of new buyers at scale
  • A business with a customer list it isn't using
  • A business that wants to test an offer before committing a bigger budget

Not the right fit if

  • There's no offer worth building a campaign around
  • There's nowhere for leads to go: no one to call them back and no email follow-up
  • Your audience has never heard of you. Run awareness campaigns before asking for enquiries

What makes it work

  • A compelling, time-limited or high-value offer
  • A follow-up route: someone to call leads, or email marketing in place
  • An existing customer list for custom audiences
  • A minimum ad spend of £500 a month, paid directly to Meta or LinkedIn

Proof, not promises

What you'll see in your monthly report

Clear numbers, explained in plain English, so you always know what your money is doing.

  • Leads generated each month
  • Cost per lead and lead quality
  • Form completion rate
  • Retargeting results

How we apply it in your sector

The same service works differently in every market. See how we apply it in yours.

Fire safety & suppression

Our flagship sector. Water mist, suppression, fire alarms, risk assessment and servicing companies.

Explore our specialist offer

Security & CCTV

CCTV, intruder alarms, access control and integrated security installers.

See how we help

Medical & healthcare

Private clinics, dental and healthcare providers launching or growing a patient base.

See how we help

See all sectors

Not ready for a call?

Get a free audit of your marketing

Send us your website and we'll take a proper look at your rankings, your competitors and what they're paying for clicks. You'll get a short, honest walkthrough of what we'd fix first.

Request my free audit
  • What competitors pay per click for your services
  • Where you rank, and who's above you
  • The website fixes costing you calls
  • Back to you within 3 working days

Talk to Redrock Digital

Let's get your phone ringing.

Tell us a little about your business and we'll come back within one working day, usually to book a 20-minute call. No pressure, no jargon, and an honest answer on whether we can help.

5.0 on Google
Make Enquiry
Book a 20-min callEmail usFree audit
  • Marketing specialist businesses since 2014
  • 50 years of combined team experience
  • Official Google Partner and Meta Business Partner
  • Built on what already works for businesses like yours

Get a plan for your business

Takes under a minute.

  1. Within 1 working dayWe reply and book a time that suits you
  2. 20-minute callYour services, margins and best customers
  3. Your planReal search volumes, click costs and a clear price