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Property & estate agents

Property & estate agents

Marketing for estate agents and property businesses

In property, the top search position drives valuations and instructions. We've held a #1 Google position for an estate and lettings agency for several years, and we know what it takes to keep it as competitors come and go.

Estate agents, Lettings, Property management

Valuations win instructions. Search wins valuations.

Homeowners and landlords search before they pick up the phone, and agents pay up to £9 a click for a valuation search. Portals bring buyers and tenants, but they don't win you instructions. We put you in front of the sellers and landlords in your patch, and keep you there.

  • Valuation and landlord campaigns, not portal traffic
  • Local SEO for every town and postcode you cover
  • Valuation requests tracked to their source
  • Long-term rankings protected month by month
Estate agent handing keys to a buyer

Search demand

What sellers, landlords and tenants search

Real monthly search volumes and the most competitors are prepared to pay for a single click, straight from Google Keyword Planner. This is the demand we build your campaigns around.

What sellers, landlords and tenants search
Search
Monthly searches
Bid up to
free property valuation
100–1k
£9.72
estate agents near me
10k–100k
£9.36
property management company
1k–10k
£8.91
landlord services
100–1k
£8.84
house valuation
10k–100k
£5.45
letting agents near me
1k–10k
£4.58
UK, Google Keyword Planner, Oct 2025 to Sep 2026. Bids show the top-of-page price competitors are prepared to pay for one click.

Why property marketing is different

Your market is a few square miles, and you're competing with portals, chains and online agents.

Hyper-local

Rankings are won town by town and postcode by postcode.

High value per instruction

One sale or managed property is worth thousands, so a valuation lead is valuable.

Long-term positions pay

A #1 position held for years keeps delivering instructions.

Reputation drives choice

Reviews and local presence decide who gets invited to value.

Who we work with in property

Sales and lettings run on different calendars and different buyers.

Estate agents

Independent and multi-branch agents who want more valuations and instructions in their area.

  • Valuation landing pages and campaigns
  • Local SEO by town and area
  • Google Business Profile for every branch
  • Branch pages that out-rank the chains locally

Lettings and property management

Letting agents and managers who want more landlords and managed properties, the recurring revenue that steadies the business.

  • Landlord and property management campaigns
  • Pages for each landlord service
  • Content that answers landlord compliance questions
  • Enquiries tracked by service

We speak your client's language

A seller wants the best price and a smooth sale. A landlord wants compliance handled and rent paid on time.

So your memberships, protections and track record are easy to find. We write pages that answer the questions sellers and landlords actually ask, and make it easy to book a valuation.

Propertymark (NAEA), Propertymark (ARLA), The Property Ombudsman, Property Redress Scheme, Client Money Protection, RICS, Tenancy Deposit Scheme

What we do for property businesses

Local SEO

Pages and content for each town, area and service you cover.

Valuation campaigns

Google Ads aimed at sellers and landlords, not house hunters.

Google Business Profile

Every branch set up properly, kept accurate and updated with regular posts.

Websites that win instructions

Clear valuation routes, local proof and easy contact.

Landlord campaigns

Lettings and property management campaigns for recurring revenue.

Ongoing rank protection

Monthly technical and content upkeep to hold your positions.

Property marketing questions

More answers on our FAQs page.

Can you get us more valuations, not just portal leads?

Yes. We target sellers and landlords searching for valuations and agents, which portals don't do for you.

How do we compete with the online agents?

Locally. They can't match your knowledge of the area, and local SEO and reviews make that visible.

Do you work with lettings and property management?

Yes. Landlord campaigns build recurring revenue.

How long do SEO results last?

With ongoing upkeep, a long time. We've held a #1 position for an agency for several years.

Do you manage multiple branches?

Yes, with a Google Business Profile and local pages for each one.

How soon will we see valuation requests?

Google Ads can bring requests within weeks. SEO builds over 4–6 months.

Talk to Redrock Digital

Let's get your phone ringing.

Tell us a little about your business and we'll come back within one working day, usually to book a 20-minute call. No pressure, no jargon, and an honest answer on whether we can help.

5.0 on Google
Make Enquiry
  • Marketing specialist businesses since 2014
  • 50 years of combined team experience
  • Official Google Partner and Meta Business Partner
  • Built on what already works for businesses like yours

Get a plan for your business

Takes under a minute.

  1. Within 1 working dayWe reply and book a time that suits you
  2. 20-minute callYour services, margins and best customers
  3. Your planReal search volumes, click costs and a clear price