Security & CCTV
Commercial CCTV, intruder alarm and access control buyers search with intent and compare suppliers fast. We put installers in front of those searches, prove credibility with case studies and accreditations, and track every enquiry back to its source.
Competitors are paying up to £26 for a single click on commercial CCTV and intruder alarm searches, because one contract can be worth thousands a year in monitoring and maintenance. We find the searches that bring contracts, not one-off doorbell installs, and make sure you show up for them.
Search demand
Real monthly search volumes and the most competitors are prepared to pay for a single click, straight from Google Keyword Planner. This is the demand we build your campaigns around.
Trust is the product. Nobody hands their keys or their alarm codes to a business they found by accident.
Insurers often require approved alarm systems or monitored CCTV. Those buyers search with a deadline.
Monitoring and maintenance contracts turn one installation into years of income, so a lead is worth more than the first job.
Approvals, reviews and project photos decide who gets the survey visit.
Most local installers have weak websites. A clear, credible site with good search coverage stands out fast.
Commercial contracts and home security buy very differently. We plan for both.
CCTV, intruder alarm, access control and door entry for offices, warehouses, schools, retail and residential blocks. You want tender invitations and recurring maintenance and monitoring revenue.
Home CCTV, alarms, smart locks and home automation. Higher volume, lower ticket, and buyers who compare three quotes before they decide.
A facilities manager has to justify the supplier to insurers and auditors. A homeowner wants to know you're vetted and won't leave a mess.
So your approvals, insurance and standards sit front and centre. We write system pages that answer the questions an insurer or procurement team will ask, and we show homeowners the accreditations that tell them you're properly vetted.
Campaigns split by system and by commercial or domestic intent, so budget goes to the jobs worth having.
Pages for CCTV, alarms, access control and door entry, and for the buildings you work in: offices, schools, warehouses, blocks of flats.
Google Business Profile and location pages so you show up in the map pack across your whole service area.
Approvals, insurance, project photos and clear quote forms. Your site should make the survey visit an easy yes.
Campaigns aimed at monitoring and maintenance contracts that renew every year.
Local paid social to keep you front of mind with homeowners and business owners in your area.
Case study
VC Installations is a local CCTV and security installer who wanted more enquiries than referrals alone could bring. SEO around his core services and area, backed by paid social, took him to Page 1 for his main search terms.
See all case studiesMore answers on our FAQs page.
For commercial work, usually yes. Clicks are expensive, but one maintenance or monitoring contract can pay for months of advertising. We'll show you the numbers for your area first.
Yes. We run them as separate campaigns with separate pages, so you can put more budget behind the work you want.
Yes, and we make sure your approvals are visible where buyers and insurers look for them.
Referrals are great until they slow down. Even referred buyers check you on Google first, so your site and reviews still have to hold up.
Yes. Fire safety and suppression is our specialist sector, and many of our clients do both.
Google Ads produce enquiries within weeks. SEO usually takes 4–6 months for local terms.
Talk to Redrock Digital
Tell us a little about your business and we'll come back within one working day, usually to book a 20-minute call. No pressure, no jargon, and an honest answer on whether we can help.
Make EnquiryTakes under a minute.
