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Medical & healthcare

Medical & healthcare

Marketing for private clinics and healthcare providers

Self-pay healthcare is competitive and tightly regulated. We launch and grow clinics with brand, websites, SEO and paid campaigns that respect advertising rules (Google's healthcare policies and the ASA/CAP code) while still bringing in patients.

Private clinics, Dental, Physiotherapy, Aesthetics, Clinic launches

Healthcare advertising has rules. We work inside them and still bring patients in.

Google's healthcare policies and the ASA/CAP code limit what clinics can say and promote. Plenty of agencies either ignore the rules and get ads disapproved, or play so safe that nobody books. We build campaigns that stay compliant and still fill the diary.

  • Campaigns built around Google's healthcare and medicines policies
  • Claims checked against the CAP code before anything goes live
  • Bookings and calls tracked by treatment
  • Launch plans timed to your opening date
Doctor with a patient in a private clinic

Search demand

What private patients search

Real monthly search volumes and the most competitors are prepared to pay for a single click, straight from Google Keyword Planner. This is the demand we build your campaigns around.

What private patients search
Search
Monthly searches
Bid up to
private gp near me
10k–100k
£6.10
private clinic
1k–10k
£5.97
private health screening
100–1k
£4.85
dental implants
10k–100k
£7.46
private physiotherapy
1k–10k
£3.53
UK, Google Keyword Planner, Oct 2025 to Sep 2026. Bids show the top-of-page price competitors are prepared to pay for one click.

Why healthcare marketing is different

Regulation shapes what you can say, and trust decides who gets booked.

Strict advertising rules

Prescription-only medicines can't be advertised, and claims must be evidenced. Getting this wrong gets accounts suspended.

High lifetime value

A patient who trusts you comes back and refers family, so acquisition cost pays back over years.

Local and urgent

Many searches are 'near me' with an immediate need. Map visibility and fast booking matter.

Reputation is everything

Reviews and clinician profiles carry more weight than any advert.

Who we work with in healthcare

Launching a clinic and growing an established one need different plans.

New clinics and pharmacies

You're opening into a market with established competitors and no patient base. You need a brand, a website and demand ready before the doors open.

  • Brand, print and website before launch
  • Paid social and Google Ads timed to opening
  • Google Business Profile set up and verified
  • Local SEO from day one

Established private practices

GP, dental, physiotherapy and aesthetics clinics that want more of the right patients for higher-value treatments.

  • Google Ads by treatment
  • SEO pages for each service and condition
  • Clinician and treatment pages that build trust
  • Booking and enquiry tracking by treatment

We speak your patient's language

Patients choosing private care want reassurance first: who will treat them, what it costs, and whether you're properly regulated.

So your registration, clinicians and prices are easy to find. We write treatment pages that answer real patient questions in plain English, without the overclaiming that gets ads disapproved or breaks the CAP code.

CQC, GMC, GDC, HCPC, NMC, ASA / CAP code, Google healthcare policy, MHRA, ICO / GDPR

What we do for healthcare providers

Compliant Google Ads

Campaigns by treatment that follow Google's healthcare policies, with copy checked against the CAP code.

SEO for treatments

Pages for each treatment and condition that answer patient questions and rank locally.

Clinic launches

Brand, print, website and paid campaigns planned back from your opening date.

Websites that build trust

Clinician profiles, regulation, prices and online booking, clearly laid out.

Tracking by treatment

Calls, forms and bookings tracked by treatment, so budget goes where patients actually book.

Paid social

Local campaigns for treatments that suit social, like health screening and physiotherapy.

Healthcare marketing questions

More answers on our FAQs page.

Can you advertise private medical services on Google?

Yes, within Google's healthcare policies. Some treatments and medicines are restricted, so we plan campaigns around what's allowed.

Do you know the CAP code rules for clinics?

Yes. We check claims, testimonials and pricing language before anything goes live.

Can you help us launch a new clinic?

Yes. We've launched clinics and a pharmacy from pre-launch through to opening and beyond.

Do you work with dental and aesthetics clinics?

Yes, as well as private GP, physiotherapy and pharmacy.

How do you track patient bookings?

We track calls, forms and online bookings back to the campaign and treatment that produced them.

How long until we see new patients?

Paid campaigns can bring bookings within weeks. SEO usually takes 4–6 months for local terms.

Talk to Redrock Digital

Let's get your phone ringing.

Tell us a little about your business and we'll come back within one working day, usually to book a 20-minute call. No pressure, no jargon, and an honest answer on whether we can help.

5.0 on Google
Make Enquiry
  • Marketing specialist businesses since 2014
  • 50 years of combined team experience
  • Official Google Partner and Meta Business Partner
  • Built on what already works for businesses like yours

Get a plan for your business

Takes under a minute.

  1. Within 1 working dayWe reply and book a time that suits you
  2. 20-minute callYour services, margins and best customers
  3. Your planReal search volumes, click costs and a clear price